Nestled in the charming Marina Del Rey at 3700 Pacific Ave, Frankin It Up is more than just a hamburger joint—it’s a culinary experience that redefines the art of the burger. This local gem specializes in smash burgers crafted from premium Wagyu beef, offering a satisfying balance of flavor and texture that immediately sets it apart from typical burger spots in Los Angeles.
The crown jewel of the menu—the Wagyu Smash Burger—is a masterclass in simplicity and quality. Each burger features a perfectly seared patty that retains juicy tenderness, paired with gourmet ingredients such as Muenster cheese, crisp lettuce, and house-made sauces, all layered on a soft brioche bun. The attention to detail is palpable with every bite. For those seeking variety, the Maygu Smash Burger and the classic hot dog also offer equally indulgent and thoughtfully prepared alternatives.
Dining at Frankin It Up is not just about the food but also the atmosphere. The location benefits from Marina Del Rey’s scenic coastal vibes, providing a tranquil and welcoming setting that invites both locals and visitors to linger. The space is intimate yet well-appointed, perfect for casual meals or quiet evenings. Owner Jeff’s passion shines through, often engaging with customers and elevating the experience beyond the plate. Whether you’re stopping by at sunset with music softly playing or enjoying one of Jeff’s rotating weekly specials, there’s a genuine warmth that makes this more than just a restaurant.
The menu is complemented by standout sides like the blistered Spudballs—new potatoes steamed, blistered, and dusted with parmesan and seasonings—which perfectly accompany the bold flavors of the burgers. The option to add chips and a drink rounds out the meal seamlessly, making it easy to enjoy a complete, satisfying bite.
Frankin It Up caters to a broad audience. It appeals to food enthusiasts eager to savor high-quality beef, locals who appreciate a neighborhood culinary treasure, and anyone seeking a relaxed yet refined burger spot in Marina Del Rey. The gluten-free bun option also shows thoughtful inclusiveness toward dietary preferences.
Customer testimonials underscore the consistent excellence and community spirit. From travelers willing to drive miles for these burgers to neighborhood regulars celebrating Jeff’s generosity during local events, the loyalty is heartfelt and well-earned. The combination of exceptional cuisine, inviting ambiance, and sincere hospitality makes Frankin It Up a standout destination. If you find yourself near Marina Del Rey craving a burger worth remembering, this is the place to be.
